Cleveland Clinic CEO Toby Cosgrove to headline 2016 PRWeek Conference

GE CMO Linda Boff and CCO Deirdre Latour will also share strategy at the October event

NEW YORK: Cleveland Clinic CEO Toby Cosgrove will headline this year’s PRWeek Conference, detailing the vital role his communications team plays in helping the world-renowned hospital enter markets and tell its complex and crucial stories.

GE CMO Linda Boff and chief communications officer Deirdre Latour will also share their strategy for avoiding territorialism and establishing a true working relationship between marketing and communications in which both functions can thrive.

The theme of this year’s event, which is scheduled for October 13 in New York City, will be The Value Proposition. All sessions at the full-day gathering will focus on how communications can cement its place in the upper echelons of the business world to become the preeminent voice to which CEOs and other members of the C-suite turn.

One of the industry’s most popular annual events, the PRWeek 40 Under 40 Awards and Dinner, will follow the conference.

More top-level speakers and sessions will be added in the coming weeks. Go here for the PRWeek Conference agenda and to register.

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