Meltwater hires Text100 in Hong Kong

Agency will lead comms strategy to boost Meltwater's presence in the region.

Rosemary Merz

Global media analysis company Meltwater has appointed Text100 as the company’s PR partner in Hong Kong.

The company provides real-time analysis and media intelligence to more than 23,000 clients. Meltwater is looking to Text100 to strengthen its reputation in Hong Kong through counsel and disruptive PR strategy.

Text100 will also seek to boost Meltwater’s client portfolio across Asia.

"Meltwater’s services are enabling our generation to better understand and react to real-time events that are shaping the world we live in," said Rosemary Merz, vice president and managing consultant at Text100 Hong Kong.

"We are thrilled to have the opportunity to work alongside them as partners and to further their success."

Ambera Cruz, APAC marketing manager at Meltwater, said: "After demonstrating a strong understanding and passion for the company, Text100 put forward surprising ideas that challenged our thinking.

"This collaborative and genuine enthusiasm is what will truly accelerate our brand in the market." 

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