Need to know: the 7 top stories for Asia comms, media and marketing pros on Tuesday, 19/4/16

UK royals in India; HP pulls out of FT; Blanchette calls it a day at Fuji Xerox; WeChat beats Facebook; Netflix ready for battle; Hasbro wins thanks to Star Wars; Twitter steps up China game.

Star Wars has revived toymaker Hasbro's fortunes (Gage Skidmore/Wikimedia Commons)
Star Wars has revived toymaker Hasbro's fortunes (Gage Skidmore/Wikimedia Commons)

William & Kate's visit to India: The PR view

Four Indian PR experts give their thoughts to PRWeek Asia on how the UK royals' tour of India has been received, and whether there are public image benefits to draw.

Hewlett Packard Enterprise pulls ads from FT after 'ad threat' letter controversy

Tech firm Hewlett Packard Enterprise (HPE) has stopped advertising in the Financial Times after a letter from the firm's comms chief was criticised by one of the newspaper's columnists for containing a "threat" relating to its ad spend, PRWeek has learned.

Helene Blanchette exits Fuji Xerox Asia-Pacific

After nine years in Asia, Helene Blanchette is stepping down from her role as regional general manager, digital centre and business support, for Fuji Xerox Asia Pacific. She talks to Campaign Asia-Pacific about her time in Asia, what agencies are missing and tips for aspiring marketers.

China’s WeChat better than Facebook: Advertising CEO

Chinese social media platform WeChat is better for marketers than Western offerings such as Facebook, the chief executive of Havas, a top advertising firm, told CNBC.

Streaming rivals, bring it on: Netflix co-founder

Netflix co-founder and Silicon Valley entrepreneur Marc Randolph told CNBC he's not bothered by the fierce competition in online streaming video.

'Star Wars,' the force behind Hasbro sales

Hasbro shares hit an all-time high after its first quarter earnings beat forecasts, powered by toys based on the movies Star Wars: The Force Awakens and Frozen.

Twitter hires China head in search of growth

Twitter has hired a new head for its China business despite being banned on the mainland since 2009, as it looks to court Chinese businesses to advertise on the microblogging service amid stalling user growth.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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