Principal: Marina Maher, CEO
Ownership: Omnicom, as part of its Diversified Agency Services division
Subsidiary: Rx Mosaic
Office: New York
Revenue: $10 million to $65 million
After two successive years of double-digit growth, Marina Maher Communication’s revenue growth was just below that for 2015. The firm would not disclose specific revenue numbers, but Maher says the agency experienced "some growth" and that 50% of total revenue was derived from creative, digital, and analytics.
"We had to hire and assimilate all the business we have won over our [two previous years] of double-digit growth," says Maher. "If you add up MMC and acquisition Rx Mosaic, we hired around 50 people. It takes time to settle the ship before you sail again."
Consequently, the firm focused on hiring people with creative or digital backgrounds, such as its first CMO, Matthew Anderson, who previously worked for ad agency Publicis.
The agency also brought on Edwin Endlich from Taylor as SVP, content strategy. Noelle Piscitelli was recently hired as an SVP at Rx Mosaic. Due to MMC’s growth in healthcare, Lisa Talbot came over from Cohn & Wolfe in January 2016 as MD, healthcare strategy and business development.
"Healthcare continues to grow for us," says Maher. "If you look at the number of drugs in the pipeline for the FDA, it has gone up tremendously from three years ago."
Specifically, 53% of the agency’s revenue in 2015 came from consumer work, while healthcare accounted for 47%. Major account wins included Galderma aesthetics and correctives, Johnson & Johnson corporate, and Reckitt Benckiser’s KY and Durex products.
MMC was also selected to handle Procter & Gamble’s campaign around the 2016 summer Olympics in Rio. In 2014, MMC was awarded P&G’s US fabric care business, which has $16 billion in annual sales. But earlier this year, after P&G consolidated its PR work with five agencies — Citizen Relations, DeVries Global, Hill+Knowlton Strategies, MMK+, and MSLGroup — Maher’s firm is now handling the company’s fabric care business on a global basis. MMK+ is a partnership between MMC and sister agencies Ketchum, Porter Novelli, and FleishmanHillard. Work with Aussie, Summer Infant, and Secret ended due to changes in client management.
Maher has no expansion plans in the works, noting that the firm partners with Omnicom agencies when it needs global reach. For example, MMC was brought on in November as lead agency for Acuvue in North America, while sister firm FleishmanHillard handles PR for the contact lens company in Asia.