The PR Week 04.15.2016: Cadillac picks Kovert; Facebook Messenger's new tools

The PRWeek editorial team discusses the week's top PR- and marcomms-related news.



On this episode:

Cadillac has named relative newcomer Kovert Creative as its new PR AOR after three years of FleishmanHillard handling influencer lifestyle relations for the high-end carmaker. The RFP process involved five agencies in total, including FleishmanHillard. "One thing that set Kovert apart was their highly creative nature when it comes to content, so there will be an inherent social nature to a lot of the work they will do," Cadillac global comms director Andrew Lipman said. PRWeek senior reporter Diana Bradley leads on the details of the appointment.

According to Facebook founder and CEO Mark Zuckerberg, Facebook Messenger boasts 900 million active users; some of those users are notable corporate leaders. Soon, marketers will be able to engage that giant audience with interactive marketing campaigns; Zuckerberg introduced a new suite of developer tools at the company’s annual F8 Conference in San Francisco. The PRWeek team talks about the potential benefits and risks of chat-based marketing tools including chatbots — something brands may be wary of embracing in light of Microsoft’s TayTweets debacle.

Plus: FedEx vet Bill Margaritis exits Hilton EVP role after less than a year; Equal Pay Day efforts; and PRWeek health and public affairs reporter Alison Kanski talks about the CDC's new Zika virus actions.

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