Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 15/4/16

Carbon Black takes on Ying; 3 brands and Snapchat; Emirates & BBDO in Japan; Sharp's new smartphone with legs; the man connecting the world with Facebook; top Europe summer spots; the super power couple.

The Sharp RoBoHon smartphone. It has legs (HIdeya Hamano/Flickr)
The Sharp RoBoHon smartphone. It has legs (HIdeya Hamano/Flickr)

Carbon Black hires Ying Communications

Cyber security firm looks to Ying for PR support in Singapore and Malaysia.

How 3 brands quickly jumped on Snapchat's new emoji video feature

Sour Patch Kids, Mountain Dew, and General Electric took different approaches with the Snapchat update.

Emirates to work with BBDO to build brand in Japan

Emirates has appointed BBDO Japan for creative duties in the country following a pitch.

Sharp's new RoBoHoN phone is smart—and has legs

This new smartphone costs about US$235 per inch, but it also walks.

The man working to connect the world for Facebook

The key to Mark Zuckerberg's 10-year vision for Facebook: Connecting billions more people around the world to the internet, and to Facebook.

Europe's newest summer hot spots

Just because you're not heading to Paris or Rome this summer doesn't mean you won't come up against crowds.

The power couple taking turns making millions

Kevin and Maggie Callahan are wedded to each other — and success.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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