The 165 teams are made up of three students each from more than 50 countries and their objective is to reach Paris.
Around 500 participants are uploading footage of their travels to a central editing suite as they go, which Red Bull is packaging into a nightly highlights programme.
The highlights packages are being presented by Martin Kemp’s son Roman Kemp, extreme sports journalist Hayley Edmonds and E4 presenter Vick Hope.
Teams begin the adventure from one of five starting points and have only 24 cans of Red Bull each to trade. They have to go via six checkpoints, where they will be given more cans of Red Bull to trade.
This story originally appeared on PRWeek sister title Marketing