Withings appoints The Hoffman Agency in Greater China

Agency will drive PR strategy for health IoT product maker.

Connected healthcare device manufacturer Withings has hired The Hoffman Agency as its agency of record in Hong Kong and China.

Established in France in 2008, Withings makes healthcare devices designed to change the way the industry works, with innovative products that have IoT connectivity.

Following a competitive pitch, Hoffman will seek to boost Withings’ brand awareness in Greater China, using local insights, integrated comms campaigns and targeted media and stakeholder engagement.

"Through our creative storytelling expertise, we are confident to curate compelling tech-style content that contributes value and business advantages to meet Withings’ communications objectives," said Jenny Chan, APAC vice president of business development and marketing at Hoffman.

Lucie Broto, Withings’ brand marketing manager, said: "We were looking for a trustable partner who could leverage their expertise to assist us while we expand our footprint in Greater China, and The Hoffman Agency was our best pick." 

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