NEW YORK: MWWPR has launched HerVoice, a service to help women business leaders establish their internal and external profiles.
It includes communications, social strategy, platform and message development, media training, program-implementation services, and HerVoice Launchpad, a planning tool to help clients establish themselves quickly [in the first three months.] The offering is open to clients of all industries and career stages.
HerVoice will specifically focus on strategic platform development, influencer engagement, social profile development, awards, lists and rankings, and media strategy. It also includes a customized media and message training module.
Corporate communications EVP Carreen Winters will lead HerVoice with the assistance of SVPs Cecilia Coakley and Dawn Lauer. The offering is a part of the firm’s corporate reputation practice.
"It reflects our own commitment to advancing women in the industry, and we’re proud of our track record," said Winters. "I’d say there is significant and exciting interest in bringing women to the table of leaders, and I see this as taking advantage of a great opportunity."
She noted that MWW’s executive committee is mostly made up of women.
A forthcoming media review by MWW will examine the business profiles of both male and female CEOs of Fortune 500 companies. Winters said its preliminary findings note outsize coverage of female business leaders, who make up a sliver of Fortune 500 CEOs, as well as the gender-specific topics in the interviews.
She added that the study shows a changing tide in attitudes toward gender equality, the growing profile of women in leadership roles, and the unique scrutiny women face in the C-suite. For instance, profiles on female CEOs include topics rarely broached in interviews with male counterparts, such as parenting style.
"I don’t know any CEO that wants to be known as the female CEO, the male CEO, the brown-haired CEO, the blonde-haired CEO, the tall CEO, or the short CEO," Winters said. "They want to be known for their unique aspects in their approach to leadership, for their accomplishments, and their contribution to leadership at large."
