Need to know: the 7 top stories for Asia comms, media and marketing pros on Thursday, 7/4/16

McDonald's Thailand rat fiasco; the Panama Papers & Spotlight; 5-second content launches; arrogance the problem for Western tech in China; Alipay hits Europe; Musk on Tesla shares; Disney COO steps down.

Disney World. Disney's COO Thomas Staggs has stepped down.
Disney World. Disney's COO Thomas Staggs has stepped down.

McDonald's Thailand blames dirty neighbourhood for rat sighting in restaurant

Fast food giant apologises to consumers for video clip of rat, saying the store was in an unhygenic area of Hai Yat.

ICIJ cites 'Spotlight effect' for extra interest in investigative journalism and Panama leaks

The International Consortium of Investigative Journalists (ICIJ) has told PRWeek that it in part credits Oscar-winning film Spotlight for increasing interest in its leak of the Panama Papers, and in the journalistic methods it used to bring the stories into the public domain.

Agency creating only 5-second content launches in Greater China

Tuesday saw the launch of Five Seconds Worldwide, an agency that does exactly what its name suggests.

‘Arrogance’ why Western tech firms fail in China: Top VC

"Western imperial arrogance" rather than government regulation is the reason technology firms fail in their attempts to expand into China, according to the chairman of a top Silicon Valley venture capital (VC) firm.

Alipay to launch in Europe as Alibaba steps up payments game

Alipay, the payment app run by Alibaba's affiliate Ant Financial, is launching in Europe to allow Chinese tourists to pay for things abroad, in its biggest push out of Asia yet.

Musk warns against shorting Tesla shares

Tesla Motors Chief Executive Elon Musk has warned investors against seeking to benefit from a sharp fall in his company's share price.

Disney COO Staggs to step down May 6th

CNBC's Julia Boorstin reports on the unexpected departure of Disney executive Thomas Staggs.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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