Vote Leave, one of three groups that has applied to be the designated lead campaigner for a 'leave' vote in June's EU Referendum, has hired Glasgow-based Blueprint Media as its agency in Scotland.
London-based Flagship Consulting, which has an office in Exeter, was hired to cover the South West region for Vote Leave’s launch event earlier this year. The agency’s remit has now extended to the South East as well.
Vote Leave network manager James Starkie told PRWeek: "Flagship started with the South West and I hired them to expand to the South East after their great work on our launch event in January."
Sophy Norris, director at Flagship Consulting, said: "This is one of the major debates of our time and Flagship is proud to have been selected to play its part. We are working with Vote Leave to help them bring their grassroots engagement strategy to life across the South of England.
"We recognise the critical importance of the EU referendum and the vital role awareness-building and a considered debate will play in helping the public decide which way to vote on 23 June, explaining Vote Leave’s position that a vote to leave is a vote for taking back control in the UK."
PRWeek had reported in February that five agencies had been appointed but that figure now stands at seven.
Asked by PRWeek in February who the five agencies were, Vote Leave said only two had agreed to have their names published: Cool Blue Brand Communications (North East and Yorkshire) and creative marketing agency Trebuchet (East of England).
Vote Leave is also continuing to look for creative agencies to help its activities ahead of the referendum on 23 June.
Vote Leave's high-profile campaign committee members include prominent Conservative politicians Boris Johnson, Iain Duncan Smith and Michael Gove, plus Labour MP Gisela Stuart as "co-convener" along with Gove.
Recent recruits to Vote Leave’s cause include former England and Arsenal footballer Sol Campbell, who said leaving the EU would mean "taking back control of the game we love".