Former Emanate CEO Kim Sample joins Text100

She is reporting to Text100 CEO Aedhmar Hynes as its GM for New York City.

Former Emanate CEO Kim Sample joins Text100

NEW YORK: Text100 has hired Emanate founder and former CEO Kim Sample as its New York City GM, effective immediately.

Sample is reporting to Text100 CEO Aedhmar Hynes and is a member of Text100’s global leadership team.

Lauren Dolezal, who previously handled the responsibilities Sample is taking on as managing consultant of the firm’s New York office, will again use the SVP title and report to Ken Peters, EVP and regional director for North America. Dolezal will continue to be one of the senior leaders on the firm's IBM account.

Sample is overseeing 55 staffers in Text100’s New York office. Six senior leaders, mostly at the SVP and VP level, are reporting directly to her.

She is responsible for business development, client consulting, and helping the firm build its presence in the New York market, as well as working to drive business across North America and globally.

"We see someone of [Sample’s] caliber and background contributing to our business globally," Hynes said. "As Text100’s business has evolved and tech is becoming such a core component of so many different industries, [Sample’s] strong background in consumer and corporate comms is a huge addition to our skill set, which will permeate across the business."

Sample said her goal is to help Text100 grow and evolve to meet changing market demands using her career experiences.

"I am looking forward to being a leader in attracting, developing, and retaining great talent here," Sample added.

Before joining Text100, Sample was CEO of Emanate, an agency she helped to create in 2006. She expanded the firm, spun off from Ketchum, to include offices in Los Angeles, London, and Munich.

Access Communications and Emanate merged at the start of this year into a firm known as Access Emanate Communications, which operates as a standalone agency inside Ketchum’s network. The shop has offices in New York, Los Angeles, San Francisco, and London.

Access Communications founder and CEO Susan Butenhoff is leading the merged firm.

In February, Text100 appointed James Beechinor-Collins to the newly created role of chief digital officer as part of a management restructuring. Beechinor-Collins is overseeing three new teams at Text100: creative technology, insights and analytics, and global IT.

Hynes told PRWeek in a previous interview that the firm is transforming from being focused on PR to an integrated communications agency. She noted that its changes are best signified by its recent acquisitions of Republic Publishing and London-based brand marketing consultancy IncrediBull.

The firm also recently appointed Jeremy Woolf as SVP of integrated communications and promoted Jeppe Christensen to the position of SVP of content and social.

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