Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 6/4/16

The Taliban's new app; 3 things to future-proof agencies; China wants more integration; Western Union v Alibaba; Hong Kong's favourite film; the country with big debt issues; new fintech start-ups.

Western Union is taking on Alibaba over b-to-b payments (
Western Union is taking on Alibaba over b-to-b payments (

Afghan Taliban releases mobile app as new PR tool

Alemarah app was initially available on Google Play store, but has since been removed.

Innovation, agility and measurement are the keys to future-proofing agencies

Innovation, agile positioning and better measurement are at the heart of future-proofing PR agencies, according to a study backed by the PRCA.

China marketers demanding more integration capabilities from agencies: R3

China's marketers are demanding more integration capabilities from their agency partners, according to the sixth wave of R3 and SCOPEN’s biennial Agency Scope study.

Western Union takes aim at Alibaba with B2B launch

Western Union has launched a new business-to-business platform to help companies connect with and pay each other, taking on the likes of Amazon and Alibaba as the US group's traditional money transfer business faces challenges from a number of start-ups.

Hong Kong watched THIS instead of ‘Star Wars’

The winner of one of Asia's top film awards is a controversial low-budget movie that cost approximately US$70,000 to make and outstripped "Star Wars" in Hong Kong with its depiction of the former colony under stricter Chinese control.

This country has a pretty big debt problem

A third of the country's 500 largest listed non-financial companies failed to earn enough to make interest payments in the financial year that ended March 2015, according to a new report from local ratings agency India Ratings and Research.

The 10 hottest fintech start-ups to watch right now

Fintech – or financial technology – was a buzzword in 2015 with start-ups raising large sums of money and talking up the "disruption" they could cause the established players from banks to payment firms.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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