Need to know: the 7 top stories for Asia comms, media and marketing pros on Tuesday, 5/4/16

The importance of internal comms; the Panama Papers: PR response; ad agencies to the rescue?; Mauritius debris linked to MH370; Amazon v PayPal; man is closer to Mars; Spotify's APAC plans.

Amazon is gearing up to take on PayPal in the payments market (Mike Seyfang/Flickr)
Amazon is gearing up to take on PayPal in the payments market (Mike Seyfang/Flickr)

Opinion: Internal communications - highly under-rated

Too many people don't give internal comms teams the credit they deserve, as it's much more than just putting out a newsletter, explains Elaine Ng, head of communications at Philips ASEAN Pacific.

The establishment's biggest ever reputational challenge? UK PRs respond to the Panama Papers

The Panama Papers, which feature leaks about the widespread use of a tax haven by high-profile individuals and corporations, represent a huge reputational challenge for many organisations, although PR professionals have mixed views on the wider implications.

Can ad agencies save lives? Possibly

Tanizawa Seisakusho, a producer of safety helmets, has introduced a line of hard hats that double as household objects in an initiative developed alongside J Walter Thompson.

Debris found in Mauritius to be examined by MH370 investigators

Australia said that a piece of suspected aeroplane debris found east of Africa on a Mauritian island will be examined to see if it is part of Malaysia Airlines Flight 370, which went missing two years ago in one of the world's greatest aviation mysteries.

Amazon expands payments to take on PayPal

Amazon has stepped up its efforts in the online payments space by expanding the reach of its product as it looks to take on PayPal, the company announced at the Money 2020 fintech event in Copenhagen.

NASA's Bolden: Mars mission is 'closer than ever'

In the movie, "The Martian," Matt Damon was a fictional astronaut stranded on Mars. In reality, the head of NASA says astronauts could set foot on the Red Planet within the next 20 years.

Is Spotify on track with APAC ambitions?

Sunita Kaur, Asia-Pacific MD for Spotify, tells CNBC how the music streaming app is modified to cater to individual markets in the region.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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