SAN FRANCISCO: Landis Communications is working with Merck and the Global Alzheimer’s Platform Foundation to promote their partnership with the Brain Health Registry.
The agency has worked with the Brain Health Registry, an online database of people interested in participating in research that collects data from participants that can be used in medical studies on brain diseases such as Alzheimer’s. Landis began working with the group when the Global Alzheimer’s Platform and Merck began collaborating with it.
Landis is managing public and media relations, social media, and digital marketing for campaigns for Brain Health Registry from Merck and the Global Alzheimer’s Platform Foundation.
"This is really about how we can make this innovative idea of an online registry a key input resource for research and efficiently getting clinical trials," said Sean Dowdall, GM and CMO of Landis. "We’re getting [lead researchers] with any association with Alzheimer's disease to do interviews on TV, radio, and in print."
Dowdall and Jennifer Golbus, senior account supervisor at Landis, are leading the account with 12 staffers dedicated to it.
The San Francisco-based agency has worked with the Brain Health Registry since last year, when it launched an Alzheimer’s campaign with B. Smith that tripled the number of participants on the registry, said Dowdall. Landis is planning another campaign for later this year. It began working with Merck in March.
"We want to tell people that by joining the Brain Health Registry you're helping the cause by providing your information and time," said Dowdall.