Hot Spot: An Instagram-friendly setting and a good solid menu at 100 Wardour Street

Bar? Restaurant? Club? More importantly, does this contemporary eatery offer a five-star dining experience?

The story

To paraphrase the venue’s own website, is it a bar, a restaurant or a club? All geared up to become the new ‘living room’ of Soho, this place adapts to be all three. To imagine 100 Wardour Street, think of its predecessor, Floridita. 100 Wardour Street is part of the D&D group, the chain with restaurants across London, the most celebrated being Bluebird Chelsea, Blue Print Cafe and Cantina. 

The reality

This is done well and has the potential to do even better. The design of the beautiful and airy space is pleasing, and as it’s so new it feels relatively undiscovered (there were only three other sets of diners in the main restaurant when we were there). Perhaps due to its recent arrival on the scene, the restaurant is still finding its feet somewhat, but nothing worthy of complaint. I liked the sitting room feel and the Aztec sofas in a contemporary environment that, for me, evoked a conservatory feel. 

The damage

Around the £70 mark for two with no booze; we were being good.

Signature dishes

A good solid menu – nothing too wayward or wow. We delved into the crab salad, hearty seafood stew and the very tasty chorizo salad. 

Dining experience ***

The team were keen – they are definitely working toward ‘seamless service’ – and all of them smiled. 

Chance of getting a last-minute booking *****

Not a problem. But that will change as the word spreads.

Client wow factor ***

Look up – the glass ceilings are Instagram-friendly. Look out – the perfect place for perusing people. Look in – as good for cocktails as chorizo salad.

Overall ***

A top new spot for after-work drinks, and smart enough for a client breakfast, lunch or dinner. A straight-talking venue that does what it says on the tin.

Reviewed by Cass Helstrip, MD and founder, White Tiger PR

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