British Olympic Association hires Hill+Knowlton for Rio 2016 comms campaign

The British Olympic Association (BOA) has appointed Hill+Knowlton Strategies to run an integrated comms campaign to promote Team GB ahead of the 2016 Olympic Games in Rio de Janeiro.

Team GB: Hill+Knowlton aims to connect fans with athletes as Rio 2016 nears
Team GB: Hill+Knowlton aims to connect fans with athletes as Rio 2016 nears

Under the slogan 'Bring on the Great', the campaign – which according to an H+K release is "focused on connecting Olympic fans and athletes" – will run over five months and encourage people to sign up to the Official Team GB digital fan club.

H+K won the brief following a three-way competitive pitch. The agency previously worked on sponsorship activity with major brands around the 2012 London Olympics, including Adidas and Procter & Gamble.

Andy Sutherden, global sports practice director at H+K, said: "After the highs of 2012, there is no greater opportunity than helping the BOA reignite the nation’s pride and passion for Team GB. H+K was privileged to be at the forefront of many of the high profile campaigns that gripped the country four years ago. We remember how that felt and being given the challenge to recreate some of that again has given the whole agency a huge lift."

Bill Sweeney, BOA chief executive, said: "This is a huge year for Team GB and H+K Strategies will immediately become our partners to help galvanise the nation so our Olympians feel the whole country’s support on the road to Rio."

The Rio Olympics run from 5 to 21 August.

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