Burson-Marsteller promotes new leadership in Southeast Asia

Allison Lim is now regional managing director for Southeast Asia, while Euan Wilmshurst is named Singapore CEO.

Allison Lim

Burson-Marsteller has announced changes to its Southeast Asia leadership with the promotions of Allison Lim and Euan Wilmshurst.

Lim is now regional managing director for Southeast Asia and public affairs. Before this, she was CEO and market leader for Singapore, and managing director of APAC public affairs and government communications.

With more than 18 years’ experience in public policy and government comms, Lim was a journalist for a decade before joining Burson-Marsteller in 2004.

She re-joined the firm in 2014 after three years at a boutique consultancy.

Lim will now being in charge of growing Burson-Marsteller’s practices and affiliates across the region, and procuring new business.

Margaret Key, CEO of Burson-Marsteller Asia-Pacific, said: ""Allison has worked with a host of domestic and international clients, and has developed an expertise in formulating and executing multi-market strategies.

"In this new role, her experience working with Southeast Asian markets will strengthen our ties to this important region, and help our clients more effectively identify and address the issues impacting their businesses."

Wilmshurst (pictured) has succeeded Lim as Singapore CEO and market leader. He joined Burson-Marsteller in January from Penn Schoen Berland as Singapore managing director and deputy market leader.

Wilmshurst was vice president and head of APAC at PSB, and before that was vice president based in London. He relocated to Singapore in 2014.

Lim said: "We are thrilled to have Euan step in as Market Leader. In addition to the wide-range of experience and in-depth knowledge he brings to the table, he understands the business and the people."

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