ORANGE, CT: Pez Candy has received "overwhelming support" from the public after an Easter egg hunt the brand hosted on Saturday descended into chaos, the company said in a statement on Monday afternoon.
Major national and international media outlets reported over the weekend that parents misbehaved at the event, pushing children, breaking Easter baskets, and bloodying noses in an effort to grab the most eggs. Although Pez project manager Shawn Peterson has agreed to some media interviews, the company did not release an official statement on the matter until Monday afternoon.
At press time, Pez had not posted about the incident on its social media pages.
"People chose to ignore staff direction and entered the fields before the posted start times, removing everything well before the activity was to begin," Peterson said in an emailed statement. "Due to the actions of a few, the good intent quickly turned into a disappointment."
He noted this was Pez’s third year hosting a free Easter egg hunt at its headquarters in Orange, Connecticut. The company did anticipate a larger crowd, so it placed more than 9,000 eggs on three different fields. However, the number of families that participated "far exceeded" the previous two years’ events, explained Peterson.
"We made every effort to pass out plenty of candy and coupons to the children that were unable to obtain anything during the event," he said.
In response to the event, Pez has received "overwhelming support" locally, nationally, and internationally, Peterson said in the statement, which did not provide additional detail about messages of support.
Peterson was not immediately available for further comment. A PR firm did not assist Pez with its response to this incident.
On Pez’s Facebook page, consumers have mostly blamed the "locust" parents who attended, rather than Pez, for the event going awry.