The PR Week 03.25.2016: Cuba's PR future; Leo Burnett, MSLGroup merger

The PRWeek editorial team discusses the week's top PR- and comms-related stories.



On this episode:

Publicis Groupe announced last week that Leo Burnett was to merge with sister agency MSLGroup Chicago, creating a new, integrated PR shop. Amy Cheronis will serve as MD of the new entity and report to Ron Guirguis. PRWeek news editor Frank Washkuch explains the ins and outs of the merger.

President Obama this week became the first sitting U.S. president to visit the island nation of Cuba since 1928. With the prospect of thawing international relations between the two countries, several communication agencies, including Llorente & Cuenca and Weber Shandwick, have made cautious moves to plant their flags in the communist country. PRWeek corporate reporter Sean Czarnecki talks about how a Cuban PR sector could develop if international relations continue to improve.

Plus, WPP CEO Martin Sorrell comments on the Gustavo Martinez lawsuit, Wal-Mart names a CCO, and more.

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