Leading tech publications in China are bracing themselves for a year of exciting innovation in wireless tech, automobile electronics and smart home solutions, says a new survey from Racepoint Global.
The marketing agency’s inaugural China Tech Media Voice report surveyed editors and reporters China’s 20 most influential tech publications on the most interesting market developments expected in 2016.
Leading the way is wireless technologies, which 88 percent of respondents saying they will be a key focus for China’s rapidly advancing technology sector.
Following swiftly behind is automobile electronics, which 71 percent of journalists said would be a key focus in 2016.
"Technology companies with strong wireless and auto-related offerings have a great opportunity to participate in conversations that will shape the news agenda this year and beyond," said Shijun Ma, senior vice president at Racepoint Global.
"The tremendous growth of the Mobile Internet and the Internet of Things in China have truly global implications, and are driving innovations not only in Beijing’s Zhong Guan Cun, but also in North America, Europe and other parts of Asia."
As part of the growth of IoT in China, the report highlights smart home solutions as another area of interest for tech publications.
With the government prioritising homegrown innovation through initiatives such as its "Made in China 2025" programme, Racepoint Global’s report says there are increased opportunities for Chinese brands to find innovative technological solutions across numerous sectors.
Mark Lee, vice president of Racepoint Global, said: "Chinese companies including Huawei and Baidu are leading global innovations in many disciplines from next- generation networking to self-driving vehicles.
"China is a champion of cleaner and more efficient vehicles to cut carbon emissions and air pollution, and Chinese technology companies are leading the way in smart homes and telematics technologies that connect households and drivers to Internet applications for smarter navigation and fuel management."