Average PR pay (excluding independent practitioners) was £48,600 in 2015 according to the CIPR’s 2016 State of the Profession report, which surveyed 1,500 PR professionals, a quarter of whom were from consultancies and the rest in-house.
Salaries for those working in London (excluding independents), were up three per cent to an average of nearly £57,000, while in the rest of the UK average pay was down by 8.4 per cent to £39,300.
This 31 per cent extra earned by London PRs versus their counterparts elsewhere is marginally higher than the ratio for other industries, the CIPR said. A little more than a quarter of the survey respondents were London-based.
Following London, those working in the South of England earned the next highest average pay at £46,500 while those working in Wales earned the lowest average, at £39,000.
The survey also showed a drop in consultancy salaries, which fell by 8.5 per cent compared with 2015 to £47,300.
In-house public sector roles and in-house not-for-profit roles also saw slight decreases of one per cent and 0.4 per cent respectively, compared with 2015, but average in-house private sector salaries saw a modest boost of 2.8 per cent to £51,000.
By seniority, non-management roles received an average of £27,500, up three per cent on last year, while heads of comms and associate directors saw their pay rise by an average of 6.6 per cent to £60,400. However, those in the most senior MD/partner/owner roles saw a slight drop in their average salaries of nearly one per cent to £74,600.
Gender pay gap
The CIPR survey built on previous studies to conclude that the average pay gap between men and women, excluding independents, was £11,700, a seven per cent year-on-year decrease compared with 2015.
By seniority, the gender pay gap was £1,500 in junior roles, rising to £5,600 for mid-level roles and more than £19,000 for the most senior positions.
The survey uncovered a significantly higher gender pay gap of £22,200 for people working in agencies than for those working in-house, for whom the gender pay gap was around £6,500.
The report also looks at the gender balance of jobs in the PR industry, as well as diversity, skills and how working time is split on a variety of tasks.