The 5 stories PR pros need to know on Monday morning, 3.21.2016

Obama in Cuba, and U.S. companies look to quickly follow; Ten candles for Twitter; Smaller iPhone expected from Apple this afternoon; New 'Times' media writer pens first column.

Obama meets Castro in 2015. The two leaders are set to meet again on Monday. (Image from via Wikimedia commons).
Obama meets Castro in 2015. The two leaders are set to meet again on Monday. (Image from via Wikimedia commons).

Obama makes historic visit to Cuba
President Barack Obama touched down in Cuba on Sunday, beginning his historic visit to the communist country, the first by a U.S. president in nine decades. He’s set to meet with Cuban leader Raul Castro today. Obama chatted with a leading Cuban humorist and tweeted a message to the country’s people before he landed.

Businesses scramble to get a foothold in Cuba
Starwood reached an agreement with Cuban authorities to become the first U.S. company to manage hotels in the country since the Communist revolution of 1959. Airbnb has also opened its Cuban listings to everyone. Last week, Llorente & Cuenca and Weber Shandwick moved forward with plans to establish a footprint in Cuba.

Twitter celebrates 10th birthday amid uncertainty about company’s future
Ten facts about the 140-character microblogging service as it turns 10. Fortune: Can Twitter make it another 10 years? Mashable: 12 of the best tweets of all time. Daily News: A look back at the best first tweets. Re/code: Twitter’s most popular hashtags and emoji.

What to watch today: Apple to take wraps off new products
Apple’s latest product unveiling is scheduled for Monday afternoon. What to expect: a smaller iPhone and a new version of the iPad Pro, as well as new, colorful bands for Apple Watch. Apple’s stock has been up 10% in the past month on anticipation of the new devices.

New NYT media columnist looks at media-Trump relationship
The New York Times’ replacement for the late David Carr has penned his first column. Jim Rutenberg looks at the mutually dependent relationship between Republican frontrunner Donald Trump and the cable networks.

What to know on Monday:
Pope Francis joins Instagram, immediately racks up 10,000 followers in an hour. First GMO-labelling law to go into effect in Vermont this summer. Sherwin-Williams to buy Valspar for $9.3b. Trump to face protests at AIPAC event today. More Trump campaign stop violence this weekend. Marriott wins over Starwood with bigger acquisition offer. 

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