The 5 stories PR pros need to know on Friday morning, 3.18.2016

PRWeek Awards 2016; JWT prepares for arrival of 'Hurricane Tam;' Zuckerberg posts smog-filled picture from Tienanmen Square; Democratic groups' gameplan for taking on Trump; Baylor star has no time for rebounding questions after surprise loss to Yale.

PRWeek Awards 2016
The big winners at the 2016 edition of the PRWeek Awards were MSLGroup and Abbott for their work on the Sisterhood of Motherhood initiative on behalf of Similac. It was the second straight Campaign of the Year award for the Publicis Groupe agency. Weber Shandwick repeated as Agency of the Year and Large Agency of the Year. Atlantic Media’s Emily Lenzner and Omnicom’s Karen van Bergen won PR Professional of the Year. Late State Senator Clementa Pinckney was recognized as Communicator of the Year.

Ingram steps in for Martinez at JWT
After embattled JWT chairman and CEO Gustavo Martinez stepped down on Thursday, WPP named Tamara Ingram to replace him. Industry peers describe her as a "force of nature" known as "Hurricane Tam." Campaign US looks at whether the scandal has done long-lasting damage to JWT.

Zuck’s post from China raises eyebrows
Mark Zuckerberg, as many Facebook users do, posted a seemingly innocuous image of himself jogging in China early Friday. The catch: Beijing’s notorious smog featured prominently in the background. Facebook is also censored in China, of course.

It's great to be back in Beijing! I kicked off my visit with a run through Tiananmen Square, past the Forbidden City and...

Posted by Mark Zuckerberg on Thursday, March 17, 2016

Democratic groups start to go after Trump
The Democrats aren’t waiting around for the GOP to officially nominate a candidate this summer. Groups supporting Hillary Clinton and Bernie Sanders are planning marches and protests that paint the Republican frontrunner as a divisive figure. Nearly two dozen groups are involved, according to The Wall Street Journal.

March Madness: Baylor star’s snarky response to rebounding question
After Baylor was upset by Yale in the round of 64 on Thursday, star forward Taurean Prince had little patience for a question about how his team was outrebounded by the undersized Bulldogs at a Thursday evening press conference.

What to know on Friday:
The Independent accuses MSLQorvis of deleting information about its work for Saudi Arabia from its website. CBS News on the growing clout of animal rights groups. The BART account’s all-too-honest tweetstorm. Deal makes it easier for musicians to claim royalties from Spotify. Fortune: How Blackfish became SeaWorld’s fail whale

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