Curzon Cinemas appoints MWWPR to consumer brief

British cinema chain Curzon has appointed MWWPR to lead UK consumer media relations and promote its home cinema service.

Curzon brings in MWWPR to promote its home cinemas service
Curzon brings in MWWPR to promote its home cinemas service

MWW did not competitively pitch for the work. 

The agency has been hired on a project basis to raise awareness of the Curzon Home Cinema service, an on-demand offer that lets people watch films that are released on the same day as in cinemas.

Philip Mordecai, director at Curzon Home Cinema, said: "This is a big year for Curzon Home Cinema as we continue to emphasise the simultaneous releasing of new films as well as our natural ability to curate quality film experiences. Allowing film lovers to access the best films in the comfort of their home as well as through our venues across the UK gives consumers the choice they crave in the modern era as we find ourselves more immersed in a digital world."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.