Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 16/3/16

Deep Dive: research and data; Huntsworth 2015 results; content marketing pitfalls; Comic-Con live streaming; Trump's decline is now; Branson and being shameless; the human house key?

Comic-Con fans will be able to watch from their sofas as it will be streamed this year (Mandy/Wikimedia Commons)
Comic-Con fans will be able to watch from their sofas as it will be streamed this year (Mandy/Wikimedia Commons)

Deep Dive: Telling stories through stats - PR and research studies

With evermore pieces of research being commissioned and published by PR agencies across the globe, what are the reasons behind undertaking such significant projects? And are these studies always reliable?

Huntsworth 2015 revenue grows 1.5 per cent despite Grayling decline

Huntsworth returned to "marginal" revenue growth in 2015 after a strong performance of its health arm, although Grayling and Citigate continued to decline and profits failed to recover amid the restructuring process.

You're doing it wrong: 4 content marketing pitfalls

'Content marketing' is a grossly overused term, perhaps because marketers are not discriminating enough about what good, relevant content is for their target audiences.

Comic-Con is getting its own streaming service

Only the lucky few will have secured a ticket to this summer's Comic-Con in San Diego, but that doesn't mean the rest of the world won't be able to see some of its sought-after content.

This is the end of the line for Trump

Donald Trump will probably clinch the GOP presidential primary nomination with wins in Florida, Illinois, and maybe even Ohio on Tuesday. But that's where the good news for Trump ends.

Branson is shameless ... and you should be too

"Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages," entrepreneur Richard Branson told CNBC.

Lost your keys? Just inject a chip into your hand

Is melding man and machine the future? That's what company Dangerous Things has imagined by offering people the chance to never have to worry about forgetting their keys or passwords again - as long as they inject a microchip into their body.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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