Downing Street accused of 'carpet-bomb PR drop' by Yorkshire Post

Prime Minister David Cameron's PR team has been accused of duping newspapers across the country after sending out 'love letters' to promote English Tourism Week.

Cameron's letters to regional papers lack the personal approach, say critics
Cameron's letters to regional papers lack the personal approach, say critics

The Yorkshire Post has spoken out after it received a bylined article from Cameron that began with the words "I love Yorkshire and the Humber" and went on to highlight some of the region’s attractions and why it is the UK’s premier visitor destination.

The newspaper said it was offered the "very personal" piece by one of Cameron's senior press officers, although it made little reference to the recent disaster of the Yorkshire floods.

It then became clear that the Prime Minister's same article had been sent to several other regional outlets.

Plymouth’s newspaper, The Herald, published a piece from Cameron that began with the words "I love Cornwall and Isles of Scilly" while similar pieces appeared in the Newcastle Chronicle, Lincolnshire Echo and Eastern Daily Press.

The Yorkshire Post decided to spike Cameron's article on editorial grounds, not only because it would be "a disservice to our readers" to give the Prime Minister such a platform when so many homes and businesses are continuing to struggle, but also because it was a PR fail.

The article reads: "This is not personal – it has all the hallmarks of a carpet-bomb PR drop that The Yorkshire Post is wise to, and that Mr Cameron is almost certainly unaware of."

Downing Street had not responded to a request for comment at the time of publication.

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