NEW YORK: A portion of PR Newswire’s website has been down since Thursday morning, affecting its Agility, ProfNet, and PR Newswire for Journalists platforms.
ProfNet, a subsidiary of PR Newswire, is an online community of comms pros, enabling reporters to access expert sources; Agility is a platform that allows clients to target and monitor traditional and social media, engage with influencers in real time, and distribute press releases.
The outage is also affecting PR Newswire’s IR and media rooms.
"The vast majority of our clients are distribution clients, and they have not been impacted," Ken Wincko, SVP of marketing at PR Newswire, said via email.
He added that he expects to "eliminate the impact on [PR Newswire clients]" by the end of the day.
The outage occurred after the entire storage area network at PR Newswire’s data center service provider, Century Link/Savvis, went down.
"This event impacted not only PR Newswire, but many other Century Link/Savvis clients," said Wincko.
PR Newswire has sent two emails to its users – one on Thursday morning and one on Friday – apologizing for the incident. The letters direct users to a link where news releases can be accessed and advises using Google to search for specific statements.
In mid-December, Cision agreed to acquire PR Newswire from UBM for $841 million in its latest in a series of deals. That acquisition is also expected to close this quarter. Experts told PRWeek last month that clients see benefits in newswire consolidation but want more innovation.
Last summer, news-release-distribution services including PR Newswire, Business Wire, and Marketwired were the target of an elaborate scheme in which hackers and traders gained access to statements on not-yet-public mergers and acquisitions to trade on insider information.