In brief: Exact Ventures selects Liberty, Focus PR's new MD, Mason Williams' new arrival

Exact Ventures selects Liberty, Focus PR's new MD, Mason Williams' new arrival and more from PRWeek UK.

Exact Ventures selects Liberty

Integrated agency Liberty Communications has been selected by market intelligence and analysis firm Exact Ventures to raise brand awareness and revamp its website. Liberty’s Exact Ventures campaign will include PR and social media to promote thought leadership and raise the company’s profile.

Focus PR's new MD

Consumer lifestyle agency and PRWeek Top 150 entrant Focus PR has promoted creative director Lily Pickard to the role of MD. Pickard joined the firm in 2007 and took on the creative director role in 2011. Hilary Crossing, who founded the agency in 1991 and was previously MD, becomes executive chair.

Mason Williams' new arrival

Manchester consumer lifestyle agency Mason Williams has launched a new mum, baby and parenting division. It is led by senior consultant Victoria Barker and senior director Joanne Greer, who has recently returned from maternity leave.

Emma's Diary takes on Stir

Stir PR has been appointed by Emma’s Diary, a new pregnancy programme and website, following a three-way pitch. Emma’s Diary provides pre-natal, pregnancy and early post-natal advice from the Royal College of Midwives. The agency has been tasked with increasing awareness and building the credibility of Emma’s Diary, and driving traffic to the site.

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