Need to know: the 7 top stories for Asia comms, media and marketing pros on Friday, 11/3/16

Inside in-house: Groupon; the 'ridiculous' PR debate; questions remain over Publicis restructure; Trump v China; Singapore most expensive city; Brexit bad for UK science says Hawking; Solar jet makes comeback

Donald Trump says the US must fight China over trade (Gage Skidmore/Flickr)
Donald Trump says the US must fight China over trade (Gage Skidmore/Flickr)

Inside in-house: Groupon's APAC head of comms on engaging consumers and 'storysharing'

Groupon aims to offer people the best experiences in their city. Amy Glancey, head of communications, APAC at the daily deals site, explains how she measures success and why April Fool's Day is giving her sleepless nights.

Definition of PR a 'ridiculous' debate, says WE's new EMEA-APAC lead VanderMolen

Discussion around the definition of PR is an "arcane and ridiculous" debate, according to global agency WE's new international president Alan VanderMolen - who also told PRWeek he is keen to expand the agency's health offering.

Publicis Media formation leaves questions about Asia unanswered

Publicis Groupe's recent formation of Publicis Media, and the consolidation of its media brands announced early this morning, have left many questions unanswered regarding the disposition of talent across the newly formed brands in Asia-Pacific.

Trump: US must stop China

Global currency devaluation efforts are hurting the US and costing American jobs, Republican presidential front-runner Donald Trump told CNBC in a wide-ranging interview Thursday.

Singapore still world’s priciest city, but HK at its heels

Singapore remained the most expensive city globally for the third year in a row, but Hong Kong leapfrogged higher to nip at its heels, while Paris got cheaper, a new survey found.

Brexit would be ‘disaster for UK science’: Hawking

If the UK decides to leave the European Union (EU), it would have serious ramifications for British science, Stephen Hawking and fellow academics have warned.

Solar powered plane to return to skies

Solar Impulse 2, the solar-powered aircraft, is set to return to the skies in mid-April to complete its round-the-world trip, pilot and founder André Borschberg told CNBC.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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