Need to know: the 7 top stories for Asia comms, media and marketing pros on Thursday, 10/3/16

New Kreab Japan MD and his plans; Sharapova: can she come back?; Publicis axes brands; Mac users and hacking; robots and the 'gig' economy; horror in China over lift death; Barbie's birthday

Mac users have been targeted by "ransomware" hackers for the first time
Mac users have been targeted by "ransomware" hackers for the first time

Making more local brands global players a key target for new Kreab Japan head

Masami Doi recently became managing partner for Kreab Tokyo, as Jonathan Kushner stepped up to head the network across Asia-Pacific. Doi spoke to PRWeek Asia about his aims for the office and where he sees the biggest opportunities in Japan.

Game, set and match for brand Sharapova? Sporting history says maybe not

Maria Sharapova sent shockwaves through the sporting world after revealing she had failed a drugs test at the Australian Open. What now for the tennis superstar? We look at what happened to five other global sports stars after doping indiscretions.

Publicis Media names regional CEOs and axes brands in agency shake-up

Publicis Media boss Steve King has named regional chief executives to cover three key areas of the world and streamlined its media agencies into four global networks.

Apple Mac users targeted by ‘ransom’ hacking attack

Mac users have been targeted by hackers with "ransomware" in what is believed to be the first attack campaign of its kind against users of Apple's operating system.

How robots will kill the 'gig economy'

The so-called gig economy will cease to exist in 20 years, according to a new report from venture-backed start-up Thumbtack, an online marketplace that helps skilled workers find customers.

Horrific lift death sparks outcry in China

In scenes straight from a horror movie, a Chinese woman has been been found dead a month after apparently being trapped in a malfunctioning lift. Now, the case has sparked anger over lax building management.

No one is going to Barbie's birthday party

If Barbie was a real teenager, she would probably be crying in an empty room with an uneaten birthday cake.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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