The 5 stories PR pros need to know on Wednesday morning, 3.9.2016

Norovirus closes Chipotle location in Massachusetts; Trump wins three states, throws 'infomercial' press conference; Clinton loses Michigan but holds steady with delegates; How Burger King got its mojo back.

The 5 stories PR pros need to know on Wednesday morning, 3.9.2016

More problems for Chipotle
A Chipotle location in Billerica, Massachusetts, has been shut down after a handful of its employees were diagnosed with norovirus in the latest health-related setback for the chain. The fast-food company brought on Burson-Marsteller late last week as its US AOR as it tries to recover from a dreadful fourth quarter caused by a widespread E. coli outbreak linked to its restaurants.

Trump wins three states; Sanders surprises in Michigan
Donald Trump lengthened his lead over Republican rivals by winning Michigan, Mississippi, and Hawaii on Tuesday. Meanwhile, Bernie Sanders defied nearly all recent polls by winning Michigan in an upset. Hillary Clinton’s delegate lead still grew by winning Mississippi in a rout.

Networks ignore Clinton speech for Trump ‘infomercial’
Clinton supporters were angry that the major cable news networks didn’t pull away from Trump’s lengthy press conference, which featured cameos by former Yankee Paul O’Neill and several discontinued Trump-branded products such as Trump Steaks, for her speech.

What’s next? Ohio, Florida, Missouri, North Carolina, and Illinois
Tuesday’s results mean the nominating contests in both parties could go well through the spring, with populist anger propelling Sanders and Trump. GOP rivals John Kasich and Marco Rubio are focused on winning their respective home states of Ohio and Florida, while Ted Cruz and Trump are prioritizing North Carolina, Illinois, and Missouri.

WSJ: How Burger King got its mojo back
While other chains were turning to high-end offerings, Burger King simplified its menu and returned to inexpensive fast food, such as hot dogs. It also pared down its offerings to eliminate mistakes such as Satisfries, which it launched in 2013, according to The Wall Street Journal.

What to know on Wednesday:
Producer and ‘fifth Beatle’ George Martin dead at 90. Lockheed Martin to cut about 1,000 jobs. Uber plans major advertising push in France. Discovery Communications promotes 16-year veteran David Leavy to chief corporate operations and communications manager.

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