Good Relations brings fine-dining cruise to dry land for megaship launch

Royal Caribbean cruise line hosted a fine-dining experience on dry land yesterday to showcase the cuisine found on board what will be the world's biggest cruise ship, with the help of agency Good Relations.

'Dry Run': Royal Caribbean's pop-up restaurant
'Dry Run': Royal Caribbean's pop-up restaurant

The pop-up restaurant, called the 'Dry Run', opened in London's Covent Garden to celebrate the launch of Royal Caribbean's new ship, Harmony of the Seas.

Guests, including Jessica and Carol Wright from TOWIE, were treated to a theatrical dining experience with an eight-course menu featuring exotic foods from around the globe. 

Stuart Leven, managing director UK and Ireland at Royal Caribbean, said: "The Dry Run has given us the opportunity to showcase how innovative the range of cuisine is across our fleet and we can’t wait for the public to experience this for themselves onboard Harmony of the Seas."

At the end of last year Royal Caribbean appointed four new agencies for the UK and Ireland market – alongside Good Relations for the May 2016 launch of Harmony of the Seas, they were Red Consultancy for day-to-day consumer and trade comms, OMD for social media and O'Hea PR in Ireland. 

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