NEW YORK: The PR Council has recruited Sara Ghazaii as VP, director of communications, starting this week.
Ghazaii joins the council from the New York Genome Center, where she was director of communications and events, managing integrated marketing, branding, communications, and digital/social media efforts.
She will help develop PR Council strategy and build out programs for member agencies, including the organization’s learning and development program.
"The council’s job is to integrate all agencies and do PR for PR," Ghazaii said. "A big part of my job is to oversee the direction of advocacy, editorial work like the council’s blog."
She’ll also spend time on the issue of diversity within the PR industry.
"We’ll spend a lot of time with diversity in 2016," Ghazaii said. "It’s a huge issue, something everybody is talking about. It’s a good time to start focusing on it, and it’s important in this industry."
Ghazaii plans to launch a grassroots effort, talk to member companies, and gather their perspective on diversity issues. The PR Council is already working with the Arthur W. Page Society and promoting diversity within the industry.
At the New York Genome Center, Ghazaii built its global footprint from the ground up, including creating a brand identity, website, and social presence.
"They only had a logo when I started there. I was able to build my own brand," she said. "I was there for two years. I hit that mark, and I did everything I came in to do."
Prior to joining the center, Ghazaii worked for MSLGroup North America, where she developed and executed strategic PR and marketing plans and managed events and sponsorships, including social media activities. During her tenure at the Publicis Groupe firm, she also worked on clients including Procter & Gamble and Mexico Tourism.
Before that, Ghazaii worked at Lou Hammond & Associates, iHeart Media New York, and Novartis Corporation on a variety of PR and marketing programs.
Incoming PR Council president Renee Wilson, who took over from Kathy Cripps in January, worked with Ghazaii at MSL. She said the world of PR and the needs of the council’s members are evolving.
"[Ghazaii’s] experience with advanced communications and marketing campaigns—both in-house and on the agency side—coupled with her strong writing and media relations skills, will serve our membership well," Wilson added.