Digital edition: March 2016 issue

Welcome to the Digital Edition of the March 2016 issue of PRWeek U.S.

Featured in this issue:

 • Newsmaker – Mark Penn, managing partner of The Stagwell Group

In a world where smaller entities compete with well-established holding companies, Mark Penn’s new collaborative take on how firms can adapt today while better serving clients has more to offer than looking in the rear-view mirror.

• Salary Survey – As the labor market tightens in the US, PR employers must accept the unprecedented powerful position the workforce now occupies. The 2016 PRWeek/Bloom, Gross & Associates Salary Survey of more than a thousand communications professionals tells a story of an employee base that has every reason to be increasingly confident.

• Reaching the LGBT consumer – While many consumers are ready to embrace their authentic selves the issue of outreach to the lesbian, gay, bisexual, and transgender communities can still be a complicated area for brands to finesse. PRWeek talks to brands and their agency partners about what strategies ring true and build strong relationship?

• News analysis – Three of the four biggest wireless providers in the U.S. are engaged in an all-out marketing war. PRWeek takes a look at the slugfest between VerizonWireless, T-Mobile, and Sprint to grab more customers via marcomms efforts touting network performance and quality.

• City Spotlight – Michael Lebowitz, founder and CEO of Big Spaceship?, talks about how Brooklyn’s DUMBO neighborhood has evolved from its early days as a grubby warehouse district to a hot spot for digital agencies.

• Market mindset – Emily Situ, general manager of RF Thunder in Guangzhou, China, says the city is the "door to the outside world" because international companies wanting to explore Chinese markets often use Guangzhou as their test market before expanding to Beijing and Shanghai.

We hope you enjoy this digital edition.

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