DALLAS: Hotels.com has selected Hill+Knowlton Strategies as its AOR in the U.S. amid a wider global PR agency review.
The RFP process began in the fall, and Hotels.com started working with H+K last month. The firm previously worked with Hotels.com, but at project level.
H+K is responsible for Hotels.com’s day-to-day PR activity and media relations. The firm will also support the company with its core PR programs, such as its Hotel Price Index, a regular survey of hotel prices in major city destinations across the world.
"They will help keep our key brands and products top of mind with consumers, such as our Hotels.com Rewards program, verified guest review program, mobile app, and enhancements to our website," said Taylor Cole, head of PR North America, Hotels.com. "We also have a strong creative program from our brand advertising side, so H+K will work in tandem with us to complement that."
In late February, H+K started work on a campaign around Hotels.com's mascot, Captain Obvious. He has decided to run in the presidential race by physically running across the nation. He is promoting Hotels.com because he needs a place to sleep at night.
H+K is supporting the campaign, which runs through November, with media relations and influencer engagement.
Marvin Singleton, H+K EVP and Dallas GM, is leading a core team of seven agency staffers on the account.
Singleton told PRWeek via email: "We brought together our top talent from across the country to develop and execute impactful ideas and look forward to partnering with such a great brand."
Budget information was not disclosed.
"H+K brought an expert team with stellar digital entertainment, tech, and analytics skills to support what we do in-house," Cole explained. "Given where we are going with our global brand and country strategy, it is a great time to welcome them aboard."
Cole added that Hotels.com has been working through RFP processes for a number of countries since Q3 2015, and all selections have now been made.