Allison+Partners has launched All Told, its digital and content unit, in Asia-Pacific, and hired Paul Mottram as managing director.
Mottram joins from Text 100, where he was managing director of integrated strategy for APAC. Prior to that, he served as COO of independent agency Upstream Asia for eight years before it was acquired by Bite and its parent company Next Fifteen in 2009.
Mottram then became executive vice president of Bite, helping oversee significant growth before it was merged into Text 100 in 2014.
Before joining Upstream Asia, Mottram was vice president of corporate marketing at Global Sources. At All Told, he will report to global COO Andy Hardie-Brown and president Cathy Planchard.
"I am deeply impressed with the vision for All Told and excited to bring it to life in the Asia market," said Mottram. "Allison+Partners is at the forefront of where the industry is heading."
Mottram will be responsible for growing All Told’s footprint in APAC. In a LinkedIn post announcing the move, Mottram said his mission at All Told is to find brands "who are making the most of the opportunities of online, integrated communications".
Planchard said: "Paul is a rare communications professional, equal parts strategist and entrepreneur, that can both service clients and build our presence in the region.
"As the communications landscape continues to evolve, his leadership is a critical component of our vision to bring award-winning integrated campaigns to bear in all markets served by Allison+Partners."
All Told launched in June last year in the US, and is Allison+Partners’ division combining research, content, creative, digital and measurement services to produce integrated campaigns for clients.
Allison+Partners already has offices in China, Singapore, Hong Kong and Thailand.
Following Mottram's departure, Anne Costello is in sole charge of Text 100 APAC as regional director.
She told PRWeek Asia: "We're sad to see Paul leave the Next Fifteen family but understand his desire to be in a start up environment. We continue to move into integrated at Text and have close to 50 percent of our revenues in work that's not media relations."