Watch: #LikeAGirl campaign asks if emojis reinforce sexist stereotypes

In the latest part of its award-winning #LikeAGirl campaign, more than 1,000 young women in the UK were asked about emojis for the Always Confidence & Puberty Survey.

Watch: #LikeAGirl campaign asks if emojis reinforce sexist stereotypes

The results highlighted some provocative thoughts about emojis. Almost half (48 per cent) of the respondents, who were all 16 to 24 years old, said that that they believed female emojis were stereotypical.

Some 70 per cent said that girls should not only be portrayed doing feminine activities such as getting their hair cut or having nails manicured. The same percentage also said that emojis portraying women as athletes or law enforcement officers should be created. Some of these findings are included in the below film, which is being pushed across digital channels by Hill+Knowlton Strategies' London team.

"It was so interesting to hear these girls talk about emojis and realise how the options available to them are subtly reinforcing the societal stereotypes and limitations they face every day," said documentary film maker Lucy Walker of Pulse Films, who helped make the film.

"I’ve been a fan of the #LikeAGirl campaign from the beginning and I’m excited to join Always in empowering girls to be confident and stay confident by helping rally for change in societal limitations, like those illustrated in emojis."

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