Need to know: the 7 top stories for Asia comms, media and marketing pros on Tuesday, 1/3/16

PRIME picks up Aromatherapy Associates account; marketing to the LGBT community; Unilever launches Ultra; McDonald's and VR; India's budget and the response; the PlayStation glove?; Olam posts losses

McDonald's 'Happy Goggles' - the brand's venture in VR
McDonald's 'Happy Goggles' - the brand's venture in VR

Aromatherapy Associates names PRIME as Hong Kong AOR

It's the first time the brand has retained a PR agency.

Marketing to the T: Brands get inclusive of transgender consumers in LGBT marketing

After years of successful LGBT efforts - especially last year's watershed for the transgender community -- brands are working on authentic ways to be more inclusive of the latter, but legal issues can still provide barriers.

Unilever launches proprietary trading desk Ultra with Mindshare in ASEAN

Expanding on a pilot programme, Unilever has launched its proprietary programmatic trading desk, 'Ultra' (for Unilever trading desk), in Singapore in partnership with Mindshare.

McDonald's breaks into virtual reality

McDonald's has designed Happy Meal boxes that can turn into VR headsets called Happy Goggles.

India's budget hits its marks but fails to excite investors

India released its budget over the weekend, but global markets remained unimpressed by its reforms — despite the document appearing to deliver on all fronts.

Could the next PlayStation be a glove and a visor?

Sony has been awarded a patent for a glove which can interact with games in virtual reality (VR) and outlined plans for a cloud-based gaming system, which could be a competitor to its own PlayStation consoles.

Olam posts losses but food business still robust: CEO

Temasek Holdings-controlled Olam International posted a loss in the fourth quarter due to a one-time hit, although the commodities trader remains upbeat on its core food business despite the rout in markets.

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