Watch: Good Agency creates 360° film for Samaritans #welisten campaign

A new film published online last week is designed to raise awareness of work the Samaritans does, and encourage people to contact the charity if they need help.

The 360° film shows a friend having a conversation in a café with a man going through difficult times. The viewer is presented with distracting audio and visuals, highlighting that it’s not always easy to listen.

The film is visible across the charity's online platforms.

Reuben Turner, creative director at Good Agency, said that making the immersive film required a different approach from scripting, storyboard and production.

"Working with [production agency] Surround Vision, and a brave, trusting client, we’re confident we’ve created a piece people will genuinely connect with," Turner said.

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