How to fix PR's gender salary gap

According to the 2016 PRWeek, Bloom, Gross & Associates Salary Survey, the annual median salary of male PR practitioners can be as much as $45,000 higher than their female counterparts.

For those with less than five years’ experience, the gap is $6,000, with men making $55,000 and women $49,000. For PR pros with more than five years’ experience, men make $138,500 while women make $100,000, a $38,500 difference.

The salary gap between men’s and women’s pay in PR is a longstanding industry issue on which very little progress seems to be made. What can be done about it?

A trio of leaders – Barri Rafferty, senior partner and CEO, North America, Ketchum; Charlene Wheeless, principal VP, corporate affairs, Bechtel; and Cindy Gallop, founder and CEO of IfWeRanTheWorld and – share their thoughts in this exclusive video with PRWeek.

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