How 6 brands reacted to Facebook's new Reactions

Brands get emotional about Facebook's new emoticons.

Brands are having their own reactions to Facebook’s Reactions, otherwise known as the expanded list of emoticons the social network rolled out on Wednesday.

The Reactions, part of a long-awaited update to Facebook’s Like button, give users symbols for Love, Haha, Wow, Sad, and Angry.

Some brands are reimagining the symbols and the meaning behind them on social media. Check out brand responses below and let us know your own take on #FacebookReactions by tweeting to @PRWeekUS.

Kit Kat

Red Robin


Krispy Kreme

Atlanta Braves


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