Brands are having their own reactions to Facebook’s Reactions, otherwise known as the expanded list of emoticons the social network rolled out on Wednesday.
The Reactions, part of a long-awaited update to Facebook’s Like button, give users symbols for Love, Haha, Wow, Sad, and Angry.
Some brands are reimagining the symbols and the meaning behind them on social media. Check out brand responses below and let us know your own take on #FacebookReactions by tweeting to @PRWeekUS.
Kit Kat
KITKAT in #FacebookReactions pic.twitter.com/DNAjSUZNtN
— KITKAT (@KITKAT) February 25, 2016
Red Robin
Quick suggestion, @Facebook: Add a Yummm button. #FacebookReactions pic.twitter.com/7q7knFDb9q
— Red Robin (@redrobinburgers) February 24, 2016
Snickers
If you’re clicking the angry button on every Facebook post, you’re probably hungry. #EatASNICKERS #FacebookReactions pic.twitter.com/ovYMfu3V4L
— SNICKERS® (@SNICKERS) February 24, 2016
Krispy Kreme
Our doughnuts in the Philippines were anticipating the big day already #FacebookReactions #yum pic.twitter.com/sTnkylKrSz
— krispykreme (@krispykreme) February 24, 2016
Atlanta Braves
If they let us design #FacebookReactions... pic.twitter.com/TJXtoRdtv7
— Atlanta Braves (@Braves) February 25, 2016
Samsung
Beleef emoties intenser met de #GearVR. #FacebookReactions pic.twitter.com/uPVpDRIlnb
— Samsung België (@SamsungBelgie) February 25, 2016