Women increasingly turn to the Web for DIY health solutions

Message to healthcare marketers: Women are increasingly embracing do-it-yourself health, taking on self-diagnosing via the Web and second-guessing their treatment decisions. Many are also making Google their first stop for healthcare questions.

HealthyWomen/Lippe Taylor

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in