Top-level digital execs leave Weber Shandwick APAC

Jon Wade and Jye Smith, the APAC practice's two most senior digital employees, have resigned

Jye Smith

Weber Shandwick Asia-Pacific’s head of digital, Jon Wade, and senior vice president for digital and social media, Jye Smith, have both left the firm.

Both were based in Hong Kong and left recently, but at different times for personal reasons, Baxter Jolly, Weber’s CEO for Asia-Pacific, confirmed to PRWeek Asia.

He said while both Smith and Wade "did a good job", Weber’s APAC business "is at a different stage now".

"Clients need evolving. Over 30 percent of our regional business is digital and often these are highly complex assignments," Jolly told PRWeek Asia.

"Our talent pool is also changing rapidly and we will continue our commitment to hiring the right talent for our business and our clients."

Smith had been at Weber in various roles for five years, starting in the Sydney team before moving to Hong Kong. As well as being SVP, he was appointed APAC head of Mediaco, Weber’s content-creation and distribution unit, in November 2013.

Wade joined Weber from Wunderman in London in January 2011. He has more than 15 years’ experience in digital marketing and comms, and worked with key clients including Spotify, Pfizer, Cathay Pacific, Facebook, Mattel and Hewlett Packard.

In that time, Wade was appointed managing director of creative production shop CMG Worx, of which Smith was senior vice president.

The pair also launched I/O, Weber’s integrated marketing offering that combined Mediaco, the Innovation Lab and the agency’s digital team. 

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