Amadeus selects WE as regional AOR

Agency hired on three-year retainer to provide PR counsel and data insights into travel industry

Carolyn Camoens
Carolyn Camoens

Travel industry technology provider Amadeus has hired WE Communications as its agency of record across Asia-Pacific.

Following a competitive pitch, the agency has been appointed on a three-year contract, and is tasked with driving awareness of Amadeus’ travel industry intelligence and technology.

With operations in more than 195 countries, Amadeus serves a range of clients – airlines, hotel groups, travel agencies and more – by connecting them to the global travel industry through its portals.

The company is looking to boost it’s offering in APAC and find more partners in the region given the rapid growth of the travel sector.

WE’s pitch combined its strategic comms counsel experience in technology with its insights and analytics capabilities.

"Our focus on the confluence of people, brands and technology is neatly aligned with what Amadeus delivers as the driving force behind the travel industry," said Carolyn Camoens, senior vice president of WE Southeast Asia.

"Working from this shared perspective we look forward to a long and effective partnership between Amadeus’ award-winning communications team and ours."

Karun Budhraja, vice president of corporate marketing & communications at Amadeus Asia Pacific, said: "WE mapped out an insights and impact-driven approach which resonated with the needs of the region.

"With WE’s extensive network in the region, this partnership only reaffirms Amadeus’ commitment to the travel industry in Asia Pacific." 

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