Twitter names Apple veteran Natalie Kerris as VP, global comms

CEO Jack Dorsey tweeted the news on Monday afternoon. She is replacing Gabriel Stricker, who left midway through last year, as the company's top comms executive.

SAN FRANCISCO: Twitter has named longtime Apple communications executive Natalie Kerris as its VP of global communications.

CEO Jack Dorsey announced the hire via Twitter on Monday afternoon.

Last April, Kerris said she was leaving Apple less than a week after the company named Steve Dowling as VP of communications, dropping the interim from his title and naming him the official replacement for Katie Cotton, who departed in 2014.  

Re/code reported last month that the microblogging platform was considering the 14-year Apple veteran for its top communications position. She is replacing Gabriel Sticker as its top PR executive. Stricker left the social media company amid a shift in communications strategy and direction last July. At the start of this year, he joined Google Fiber as head of policy and communications. Stricker had a previous stint as director of global communications and public affairs at Google.

Twitter named former American Express EVP of global advertising, marketing, and digital partnerships Leslie Berland as its CMO late last month. She is also a veteran of Ketchum and GCI Group. Berland was appointed after four top executives left the company in late January, including VP of global media Katie Stanton and head of product Kevin Weil.

Earlier this month, the company reported that its user base shrunk in the fourth quarter of last year, disappointing investors who are keeping a close eye on its growth. At one point last month, Twitter’s stock price had fallen nearly 70% from its highest point over the past year.

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