BRIT Awards 2016 set to be 'the most digital' in its history

The BRIT Awards 2016 is going to be the most digital ever in the history of the event, according to its organisers.

All major social networks and channels including Facebook, Instagram, Twitter, Snapchat and Vine will be represented at the awards on 24 February. Google Play Music is the official streaming and download partner of the event.

YouTube will be live streaming the show globally for the third consecutive year:

Radio presenters Dan & Phil will present live links for the streaming while TV presenter Kingsley will be live on the red carpet chatting to the stars as they arrive.

Facebook will host a special Red Carpet Live show presented by MTV presenter Lilah Parsons and George Shelley that will be streamed exclusively on its Facebook page. A 360-degree video will allow fans to see what it would be like to walk the carpet and the presenters will also be in the winners’ press room posing questions put forward from readers via the Facebook page.

Instagram will also host a red carpet experience allowing teen influencer Anaïs Gallagher to report from the BRITs live via a series of images and videos.

It is the third year in a row that the winner of the ‘British Video’ category will be based solely on votes cast by fans on Twitter, and this year fans have also been given the power to decide the winner of ‘British Breakthrough Act’. Special emojis are also being released exclusively on Twitter in the lead up to the event.

The BRIT Awards will also have its own Vine channel on the video sharing app allowing any user to access exclusive BRITs content.

Snapchat is covering the BRITs for the first time via a Live Story. Artists, nominees, guests and the audience at The O2 Arena will be able to contribute their photo and video Snaps.

Emmy Lovell, chair of the BRITs digital committee, said: "This year is shaping up to be an incredible year for the BRITs in the digital world and I'm excited to be introducing new platforms and initiatives to bring the show to an even bigger audience."

This article first appeared on our sister site Marketing

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