Singapore Computer Society picks Ruder Finn as PR partner

Agency will lead PR and comms strategy for SCS regarding several upcoming campaigns and events

Yu Poh Leng

IT and digital media association the Singapore Computer Society has appointed Ruder Finn Asia as its PR agency.

Established in 1967 and with more than 31,000 members, the society is the primary voice of the digital media and infocomms community, hosting get togethers and sharing case studies, experiences in the industry and the latest trends.

Ruder Finn won a competitive pitch for the account, and will advise on PR strategy and media relations for various SCS campaigns.

These include the upcoming 20th IT Leaders Awards and other SCS certification programmes.

"Our expertise in technology PR and startups, as well as in corporate communication, social media and the local Singapore media environment, puts us in a unique position to help SCS continue to deliver industry leadership and support to the IT and business communities," said Yu Poh Leng, senior vice president and general manager of Ruder Finn Asia.

Howie Lau, president of the SCS, said: "Ruder Finn has a strong of understanding of what we want to achieve and we look forward to working with them closely to meet our communications objectives."

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