Power Book 2016-listed Francis, who left Claremont late last year and is founder and joint chair of the PRCA’s Charity and Not-For-Profit Group, today officially launches Campaign Collective alongside former Claremont colleagues Sarah Colombini and Heather Rogers.
The firm's website lists eight further "members" of the collective and two associates, and says clients "have access to the experience, flexibility and affordability traditionally associated with hiring freelancers combined with the scalability, breadth of skills and range of expertise a communications agency offers".
Campaign Collective will offer advice on branding, public affairs, advertising and social marketing, and has published its fee structure on its website. Francis said that any profits made would be "put back into helping very small charities and supporting people on the first rung of the PR and marketing ladder".
Francis said: "The traditional marketing agency set-up and fees tend to be out of the reach of smaller charities and social enterprises. We wanted to change that."
Founding clients include youth development charity Brathay Trust and the US-based language learning foundation Chinese Character A Day. Former clients of the ex-Claremont founding trio include the Anchor Care Trust, the Department for Education and the Royal Voluntary Service.
The launch comes at a difficult time for charity campaigning as the sector prepares for the Government's new anti-campaigning clause of the Lobbying Act, which from May will prevent charities from using grant funds from central Government to lobby for policy change.