Need to know: the top stories for Asia comms, media and marketing pros on Friday, 19/2/16

Golin/TBB and APAC; Amazon tops corporate reputation list; CNY not just a tactic anymore; China's space ambitions; Wal-Mart's results; Snapchat's falling ad rates; ESPN president talks TV bundles

(Brayan D.D./Wikimedia Commons)
(Brayan D.D./Wikimedia Commons)

Golin/TBB: What it means for APAC

Jonathan Hughes, Golin's president, International, spoke to PRWeek Asia about plans to have TBB staff on the ground in Asia, and how its expertise is vital in the region.

Amazon tops Harris Poll's corporate reputation list; Volkswagen hits bottom

Apple, Google, USAA, and Disney rounded out the top five.

CNY not just for promotional tactics anymore: Prophet

Chinese New Year is a surprisingly strong branding opportunity, not just a promotional tactic, according to survey results from brand consultancy Prophet.

Is China's race to space a military ploy?

China plans to launch more than 20 space missions in 2016, making the year ahead the busiest ever for the nation's rapidly growing space programme.

Wal-Mart results spook investors

Investors knew the fiscal fourth quarter wasn't going to be blockbuster for Wal-Mart's profit.

Snapchat's ad rates drop as brands find problems

When Snapchat first offered ads on its platform in January 2015, it was asking brands to pay a minimum of US$750,000 for a one-day ad, said several sources who purchase advertising from the company. Today, however, is a different story.

ESPN president talks strength of the TV bundle

ESPN President John Skipper addressed concerns about the strength of the TV bundle, declaring ESPN's business as strong as ever.

Brought to you by PRWeek Asia with additional editorial support from CNBC

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